If your company is one that works with bulk mailing processes, address verification is of the utmost importance. Inaccurate address data can lead to increased postal expenses, undeliverable mail and packages, and inefficiency due to incorrect client mailing addresses. As a result, your company’s professionalism is diminished and questioned, and customer satisfaction decreases.
What is US Postal Address Validation?
This service can be provided via a software program that is downloaded or bought by the company, or through the use of a web service. In the former circumstance, the company uses their own server to host a downloaded or purchased software program; in the latter, the company is granted access to the hosted server, which provides the address validation service. There are pros and cons to both methods; for example, buying the software eliminates the need to hire an expert from outside of the company who can deal with coding so the company can interact with the host server’s application. On the other hand, bypassing the purchase of the software is beneficial as well because it frees up more hard disk space for your company, as well as routine maintenance support from your IT staff. You should assess the needs and resources pertinent to your company in order to decide which method is best for you.
What US Postal Address Validation Does
So what exactly does this service do for your company? US Postal Address Validation provides real-time database updates of your client mailing list. It determines whether a client has changed their address and notified the United States Postal Service (USPS), has changed their address without notifying the USPS, or has an address that no longer matches the USPS’s current database records. Updates can be retrieved before and during the delivery process, ensuring that your company saves time, energy, and money on undeliverable packages and mail. The validation process also entails regular updates of client address to maximize accuracy of your company’s client mailing list.
Why This Service is Important for Bulk Mailing
When your company is sending out mail, packages, and other important deliveries in large quantities, a small error or discrepancy in the customer mailing list can wreak havoc on the quality assurance of your company, as well as the established customer-company relationship. With so much at stake, it is essential for your company to guarantee accurate delivery to the individuals and businesses you serve. By validating the mailing addresses of your clients, you can rest assured that your bulk mailings are being sent to customers who actually live at those databased addresses, saving you money in the long run.
When looking for US Postal Address Validation services, opt for a program that is CASS certified. These programs have been reviewed and approved by the USPS and adhere to their requirements. The cost of such software may be higher, but the agony of lost costs due to mailing address errors will be eliminated.
US Postal Address Validation information and services can be found online at AnchorComputerSoftware.com. Anchor is the most effective solution in the postal software industry.
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