Understanding SEO

If you are in the ecommerce business, chances are good that you have heard the term “SEO” come up in conversations regarding web design and internet marketing. You’ve heard that is important for advertising and promoting an ecommerce business but there are things you need to know and understand before you search for an ecommerce SEO agency to help you you’re your business.

What is SEO?

SEO is an acronym for Search Engine Optimization. It is a multifaceted and complex process that tailors a website to fit with what search engines are looking for when they index webpages. Basically, if you know what the search engines are looking for when they create search results, you can optimize your website to contain that information so it ends up ranking highly in search results. The best way to strengthen your ecommerce SEO is to search for an SEO agency. It’s usually a good idea to search for a local SEO service, especially if you want to run both national and local SEO campaigns. For example, if you live in Philadelphia, then you will want to search for local SEO services in Philadelphia.

Forces at Play

SEO is a two-way street. Webmasters and business owners want to get their websites ranked high in search results for their targeted keywords and search engines want to be the most popular and widely-used for internet search. In the early days of the Internet, webmasters just had to stuff their websites full of search terms and meta tags in order to achieve good rankings on search engines. This led to webpages being filled with irrelevant keywords and tags that resulted in web pages ranking high in categories and keywords that were not relevant.

Search engines stopped this practice by incorporating new, complex algorithms and rules in which websites must now follow or risk losing their rankings. An SEO agency has a team of experts that are dedicated to learning about the latest algorithms and researching ways to enhance websites to meet the ever-changing rules and standards of SEO. This also helps search engines filter out undesirable, spam websites that can serve as gateways for harmful viruses and malicious code.

What does an SEO company do?

Keywords and meta tags are still somewhat important to SEO, but search engines use some more sophisticated techniques to make sure their results are more relevant these days. For one, they have found that links between websites can be a good indicator of a page’s quality and usefulness. This makes sense because the more useful a webpage is to users, the more people will link to that page from other websites. An SEO specialist like 1Digital Marketing will know how to cultivate off-site links without using techniques that could get a website blacklisted by search engines.

Reach out to our 1Digital Marketing ecommerce SEO experts at our local SEO service in Philadelphia for more information about our excellent ecommerce digital marketing services.

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